This article highlights 10 digital marketing trends that marketers should consider to stay ahead of the curve. The trends include relying less on Google, focusing on mobile optimization, and utilizing social media platforms. The author emphasizes the importance of identifying current trends, settling on an actionable strategy, and taking measurable movement forward to succeed in the ever-changing landscape of digital marketing.
# Trends
Digital marketing has no boundaries and encompasses various devices and media. To make it efficient, consider these five trends that are likely to rule in 2015, including location-based marketing that uses GPS technology to deliver multimedia content tailored to the geographical location straight to the potential customers.
This article discusses 10 digital marketing trends that marketers should keep in mind, including the need to rely less on Google and engage more directly with their target market, as well as the importance of mobile optimization and conversions.