This article highlights 10 digital marketing trends that marketers should consider to stay ahead of the curve. The trends include relying less on Google, focusing on mobile optimization, and utilizing social media platforms. The author emphasizes the importance of identifying current trends, settling on an actionable strategy, and taking measurable movement forward to succeed in the ever-changing landscape of digital marketing.
# Digital marketing
The article discusses the challenges and opportunities for travel brands in the digital age. With the increasing popularity of search and comparison tools, brands must keep pace with changing consumer behavior. Big data promises to deliver key customer insights that can help brands precisely target travelers with the right message at the right time. To compete with digital-only companies, traditional travel companies must shift to a consumer-centric model that offers a more personalized message tailored to each customer.
Digital marketing involves hundreds of actions and steps that can be measured to move your audience from being aware of you to becoming regular and loyal customers. However, not all engagements carry weight towards turning them into paying customers. This guide discusses worthless marketing actions such as social fans/followers/friends, likes/favorites, and traffic spikes.
Digital marketing has no boundaries and encompasses various devices and media. To make it efficient, consider these five trends that are likely to rule in 2015, including location-based marketing that uses GPS technology to deliver multimedia content tailored to the geographical location straight to the potential customers.
This article discusses 10 digital marketing trends that marketers should keep in mind, including the need to rely less on Google and engage more directly with their target market, as well as the importance of mobile optimization and conversions.